Facebook has become such a powerful marketing tool. The main reasons is that you can target specific demographics, regions such as Christchurch and the most value is Facebook analytics which is the measuring tool. Below are the key points of Facebook marketing.
Facebook Management:
Facebook management refers to a third party taking main control of your company Facebook page relating to the agreed upon strategy. This includes posting to the page, updating cover and profile pictures and answering any questions that may arise (although assistance with this may be required from your company if the questions are technical or related to a specific product). Competitions can also be included in this but need to be outlined in the strategy and discussed further.
Plan:
Knowing your target market is vital know before undertaking any sort of marketing activity, especially online where you can be so targeted in your marketing. It’s ok to have more than one target market as well, it just means that you need to tailor your message for each of these. When delivering these messages, it is important to offer value to your target market, not just tell them about what you can do for them. Posts throughout the week need to apply the 80/20 rule, 80% value, 20% sale. We will work with you to come up with a plan for your Facebook page to ensure you are posting the right content to the right people.
Paid Advertising:
There are two different options for advertising on Facebook, sponsored posts and paid adverts. Both are paid options with sponsored posts appearing in your target markets timeline and paid adverts appearing off to the right of the timeline. Both are highly targetable with a wide range of possible criteria. Different options are based on different needs as one is not necessarily better than the other, it all depends on your targets. Budgets are fully customizable and can be adjusted at any time so this is a flexible option with good tracking provided by Facebook analytics.
Campaign:
On top of your day to day posting and maintenance of the Facebook page, you may also want specific campaigns targeted at a specific target market. These could be competitions, or promotions, but whatever it is, we can work with you to get the most out of your budget for this.
How can Facebook Marketing increase sales?
Facebook is such a massive social platform globally, you are essentially guaranteed to find your target markets there. The trick to turning this into sales comes down to how you interact with them. People don’t want to be talked to, especially in a forum build for interaction. Instead you need to create conversations and build your target market as valued customers this way. If they trust you, are entertained by you, have had a conversation with you, they are much more likely to purchase from you. As a tool it is very cost effective and can work as the perfect partner to your traditional marketing efforts that you already run. It comes down to creating a solid yet flexible strategy, maintaining your presence, and delivering engaging, relevant content. These are all things we can help you with.
If you are wanting to grow your online presence with Facebook Marketing don’t wait, contact the team at Manu Media today!!
